The BESA Export Masterclass 2024 is a free premier online event designed specifically for UK companies operating in the education supplier sector.

• Industry Insights: Gain valuable insights into the current trends and opportunities in the global education supplier sector. Discover emerging markets, identify growth areas, and understand the demands of international customers.
• Export Strategies: Learn effective strategies and approaches to enter and expand into international markets. Understand the complexities of export regulations, logistics, cultural considerations, and market entry strategies specific to the education sector.
• Success Stories: Hear inspiring success stories from UK education suppliers who have successfully expanded their businesses globally. Learn from their experiences, challenges, and triumphs to gain practical insights for your own international expansion.
• Expert Presentations: Engage with industry experts and thought leaders through informative presentations and panel discussions. Explore topics such as market research, product localisation, digital marketing, partnerships, and funding options.

13.00-13.05 Introduction from the Chair Julia Garvey, Deputy Director General, BESA.

13.05-13.25 Why bother with education export market? Julia Garvey, Deputy Director General, BESA.

13.25-13.50 Preparing to export - Part One: The BIG PICTURE 

13.50-14.20 Preparing to export - Part Two: Question Time with the Department of Business and Trade

14.20-14.35 Preparing your export strategy - Part One: How BESA's export services and support can help... Sven Huber, Co-Founder and CEO, Fiction Express Education and Chair, BESA's Export Special Interest Group.

14.35-15.00 Preparing your export strategy - Part Two: Picking a winner Ian Hunter, Founder and CEO, Lime Education Consulting.

15.00-15.05 Comfort Break

15.05-15.35 Partners in market - BESA member success stories  Richard Grainger, COO/Director, Everybody Counts, Andrew Ridgeway, Co-Founder, Everybody Counts,  Al Kingsley, CEO, NetSupport and Chair, BESA's EdTech Special Interest Group.

15.35-15.55 Before you get on the plane Steve Whitley, Founder EdTech Consulting.

15.55-16.20 Addressing IP and legal issues once you've won the business Martin Noble, IP Partner, Freeths .

16.20-16.40 Cultural considerations Ting Zhang, CEO, Crayfish.

16.40-17.00 Dispatching the goods to market - BESA Member Masterclass Heath Weber, Head of International Operations, TTS.

17.00 Closing remarks from the Chair Julia Garvey, Deputy Director General, BESA.